A blog (an abridgment of the term web log) is essentially a personal diary, but online. No genius there. But here’s the real difference: unlike the hardback version that you would hide under the pillow for fear of your little brother discovering your innermost secrets and revealing your latest teen crush to the losers in Year 11 a blog is a diary you actually WANT people to read.
So, how many of us are really prepared to whittle away the time, self-indulgently tapping away furiously on a keyboard for days on end like a modern day Adrian Mole in some desperate attempt at getting ourselves noticed on the inter-web? Millions actually. Absolutely millions, even.
So to make things interesting, bloggers usually add new topics, especially subjects their have a keen interest in. These are then supported by images – and sometimes sound and video too. Oh, and blogs are usually part of a wider social network platform, meaning not only can you can view other people’s blogs, but you are free to comment on the action too.