BoohooMAN has launched its first ever limited edition Premium capsule collection.

The latest line sparks a new direction for the e-commerce site, which is popular with customers for its affordability and trend-led fashions.

Jay Hassan, the Menswear Communications Officer at BoohooMAN, said: “Affordable, fast fashion is a huge focus for BoohooMAN. However, we wanted to appeal and encourage customers who tend to invest in key, one-off pieces to shop with us by creating an exclusive offering of luxury product.”

The line consists of 40 pieces, with prices ranging from £12-£120, so whether you like to keep it simple with an ombre overcoat or fancy something more impactful with a sequin bomber, there’s something for everyone.

Take a look at some of the hottest pieces from the line modeled by Instagram hottie Brian H Whittaker:

Words: George Douglas-Davies.