When you’re promoting ladies handbags at a fashion show, obviously the best way to showcase your wares is by wearing your birthday suit.

In a throwback video dating back to 2005, the clip really is an oldie but a goodie. While it’s a little bit too cheeky for us to show, it’s not overly difficult to find given it has been doing the rounds online for a little while, as reported by the Gaily Grind.

That said, we could not miss the opportunity to perk up the afternoon with the more unique creative direction to hit the runway, even in recent memory.

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Produced by Spanish artist Alicia Framis, the video in reality was a protest against the sexualisation of women in the fashion industry.

Boasting over 4.4 million views online, the popularity of the clip is self explanatory. “Less is so much more,” writes one viewer.

Another fan agreed on the practicality of the handbags. “When you are nude you do need something to carry your belongings in,” they said.

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