Jewellery firm John Hardy has planted its one millionth bamboo seedling in Bali, Indonesia as the company marks 10 years of its ‘Wear Bamboo, Plant Bamboo’ campaign.
The eco-friendly initiative has seedlings planted as a result of each purchase from the John Hardy Bamboo collection, allowing the company and its clients to help reduce their carbon footprint.
John Hardy CEO Robert Hanson planted the one millionth seedling on the grounds of the brand’s workshop and design studio in Bali last month. He was joined by the John Hardy Bali-based design team, and local government and community leaders, including the Head of Environment Bali and Head of Badung Regency.
“For over 42 years, John Hardy has maintained its dedication to sustainability. From the materials used in our pieces to the construction and operation of our workshop in Bali, sustainability is woven into every aspect of our brand,” said CEO Robert Hanson in a statement.
“Our ‘Wear Bamboo, Plant Bamboo’ program is an important part of this mission. In only 10 years, we are honored to have planted enough bamboo seedlings to cover New York City’s Central Park six times over.”
The planting of bamboo helps purify air and water, and seedlings given to local families are accompanied by sustainable cultivation training, resulting in environmental benefits during growing and income upon harvest.
Meanwhile, John Hardy is currently giving one lucky Attitude reader the chance to win £1,500 to spend in their online store – click here to find out more.