It was International Puppy Day (or something like that…) the other week, which was apparently the perfect excuse to get a hunky male model in his pants.

To mark the day, Charlie by Matthew Zink’s ‘Woof’ collection was unveiled for Spring 2017.

Featuring Blake Bridges and a plethora of furry friends, there’s plenty to take a look at including some rather fetching jockstraps.

The puppies clearly approved too, getting their paws all over Blake.

Check out the shoot below:

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You can buy all the current 2017 underwear at as well as swimwear  too.