KoEptYs is the brand new scent for men from internationally acclaimed fragrance brand Nejma. Hitting stores this month, KoEptYs is a remarkable collaboration between the brand, perfumer Alice Lavenat and French rap phenomenon Booba, who have combined luxury and modernity in one remarkable creation.
Booba, who has sold over 10 million records worldwide and collaborated with the likes of P Diddy & Akon, was the inspiration behind the fragrance. He was also closely involved with the whole creative process, bringing passion and excitement to the project.
KoEptYs opens with notes of incense, cinnamon and pepper before revealing a floral woody heart. Pure vanilla and patchouli inject power and sensuality to the base of this highly aromatic and addictive scent.
The packaging reflects the urban cool that characterises Booba’s style. The alternating upper and lower cases highlight the word ‘key’ and are a reference to the street culture that has been a major influence on his life and music.
KoEptYs is available exclusively at Selfridges for £130 for 100ml EDP.
To be in with a chance of winning one of three 100ml bottles, answer the simple question below: