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A new app has launched which allows straight men to hook up with each other.

The idea is that it might allow men who identify as heterosexual to indulge in their homo side, without having to label themselves as gay.

BRO describes itself as the new social app for “bromance, chat, and dating – just for men.”

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Its iTunes description reads, “BRO goes beyond using labels, and is for men that are interested in meeting other men. It’s as simple as that.”

Sticking to much the same format as other dating apps like Tinder, when you find someone you like, you can favourite them, match with them, or even Fistbump with them to start a conversation.

It promises to be convenient and secure, with no catfishes, and is very detailed regarding your preferences: you can choose your Bro type from Brogrammer, G.I. Bro, Preppy Bro or Hipster Bro, among others, though creator Scott Kutler has said, “Bro is about men finding a connection with each other beyond the stereotypes people may try to fit them into.”

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In an interview with Global Dating Insights, Kutler said, “I was inspired mainly because I felt there was a huge segment of men that don’t feel welcome in the “gay” community – be it “bi” guys or gay men that don’t fit the “gay” stereotype. As well, I wanted to move beyond the hookup culture that many apps and websites have catered to.”

So straight men aside, could this finally be an app where successful long term relationships can be founded?

It remains to be seen whether this is something that curious straight men will use. Research in the U.S. last year showed that considerable numbers of heterosexual men have engaged in sexual acts with other men.

A book published last year, Not Gay: Sex Between Straight White Men, by academic Jane Ward discussed the phenomenon, giving rise to the use of the phrase ‘bro-jobs’ to describe oral sex between straight men.

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