photo2Reggie Yates has been named as one of three new ambassadors for sports nutrition brand ActiVeman.

The TV and radio presenter, 30, revealed that pictures of him looking ripped after he toned up for a recent Men’s Health challenge are his inspiration to continue training.

“Looking at that, and seeing how good I can look, that keeps me going,” he said at a London launch event for ActiVeman.

Olympic gold medal-winning rower James Cracknell and TV presenter Ben Shephard were also named as ambassadors at the launch event – and posed for photos alongside Yates.

Explaining why he has chosen to endorse ActiVeman, Yates said. “I know that I have limited time to spend on my fitness and want to make the most of it. ActiVeman not only helps power up my workouts but provides a great foundation for my wellbeing too.”

ActiVeman’s ‘PowerUp’ supplement range comprises: Energy Charge, Oatein, Focus, Free Motion, Vitamins and Thermolean. All products are available to order from and will be stocked in around 500 Boots stores in the UK from April 21.