The TV and radio presenter, 30, revealed that pictures of him looking ripped after he toned up for a recent Men’s Health challenge are his inspiration to continue training.
“Looking at that, and seeing how good I can look, that keeps me going,” he said at a London launch event for ActiVeman.
Olympic gold medal-winning rower James Cracknell and TV presenter Ben Shephard were also named as ambassadors at the launch event – and posed for photos alongside Yates.
Explaining why he has chosen to endorse ActiVeman, Yates said. “I know that I have limited time to spend on my fitness and want to make the most of it. ActiVeman not only helps power up my workouts but provides a great foundation for my wellbeing too.”
ActiVeman’s ‘PowerUp’ supplement range comprises: Energy Charge, Oatein, Focus, Free Motion, Vitamins and Thermolean. All products are available to order from bio-synergy.co.uk and will be stocked in around 500 Boots stores in the UK from April 21.