When it comes to super skinny jeans for men, Hera has been leading the way, and the British brand are taking the next big step by teaming up up with their first retail partner Selfridges.

Hera’s ethos is cutting edge style without a high price tag, and as well as their core line-up of comfortable and lightweight jeans made of super stretch denim, 2017 has seen them also launch a first womenswear collection.

As well at the heralondon.com, you’ll now be able to pick yourself up a pair of the brand’s spray-on jean at Selfridges stores and online.

 

Selfridges said in a statement: “We are thrilled to be Hera’s first ever retail partner, Ash [White, CEO] has created such a successful brand with an impressive following in such a short amount of time, we are very proud to be a part of this exciting new chapter for Hera.”

August saw an exclusive launch of Hera London at Selfridges, and the brand will be unveiling a new collection this November with a special showcase at the store.

You canthe collection now in store and online at selfridges.com

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