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Diesel's Yuk shoe turns 20 this year and as such is getting a re-release. Dubbed the 'pre-internet' shoe, as part of the campaign a dedicated Facebook campaign has launched which ironically asks users to log off for three days & remember a time before the internet. As one team member here has been without a phone for two weeks they can vouch that it isn't all fun & games! We like this quote from the press release too.
"YUK is a genuine and brave shoe with heritage that takes you back to times when things were different. It doesn’t count calories, track where you go, or count your steps: a pre-internet shoe with no share button, connecting just to the floor."
Available later this month. diesel.com
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