Swedish underwear brand, Björn Borg and the MTV Staying
Alive Foundation have announced they are to ‘Get it On’ and combat the spread
of HIV through the launch of an underwear range.
The collection, BJÖRN BORG Get it On, aims to raise
awareness around HIV and one Euro per sold underwear is going to support the
MTV Staying Alive Foundation.
We got to try out the extra fun tandem pant – a limited
edition pair of underwear where two really do become one – when the
Swedish-based company came into our offices. Regardless of what you think about
close-contact-undergarment-wearing 100% of the forty quid price tag are going
to the MTV Staying Alive Foundation so we definitely think it’s worth it.
Featuring a seductive kamasutra print, the men's boxers are £25, and the women's cost £20.
Björn Borg Chief, Arthur Engel said: “HIV is something that
affects young people of today and it deserves all the attention it can get. By
supporting the MTV Staying Alive Foundation we want to raise awareness and help
to get the message across to the young crowd”
The collection will be available from Selfridges
on 12-15 September in a pop up space.