Words: Sacha Dance
With Pride month in full swing, the time is now to don your brightest rainbow apparel and let your queer style shine through.
Of course, it's good to know that your shiny new gear is helping to give back to the community, so here's another round-up of the best Pride collections supporting the cause this summer. (For more, of our picks, click here).
BOSS's new Pride collection supports ILGA world. ILGA World is a worldwide federation of more than 1,700 organizations from over 160 countries and territories campaigning for equal rights for LGBTQIA+ people.
The gorgeous campaign features the multi-talented star of 13 Reasons Why, Tommy Dorfman. Peter Zurkuhlen, who is Chief of Staff of Get Help and programming board member of the Los Angeles Chapter of StartOut. StartOut is an organisation that champions LGBTQIA+ entrepreneurs.
Collection available at hugoboss.com
Crocs have recently released their ‘Come As You Are’ campaign in celebration of Pride month, alongside their donation to ILGA. Throughout Pride month Crocs will be celebrating the LGBTQ community with content and storytelling across social media.
Available at crocs.co.uk
PUMA brand ambassador Cara Delevigne has worked with the brand on a second Pride collaboration.
To support and raise awareness for the community, PUMA has announced that 20% of the proceeds (with a maximum donation of $500,000, from sales from the collection will go to the Cara Delevigne Foundation, a project of the Giving Back Fund, and will be used to support LGBTQIA+ charities around the globe.
Available at puma.com
Dickies are celebrating Pride 2021 with influential LGBTQ creatives from the US and Europe, working with Amber Ibarreche and Rene Matić to create this exciting new collection, which incorporates a personal touch from each artist.
Dickies have donated in honour of their Pride collection to Switchboard, a UK-based crisis hotline dedicated to supporting the LGBTQ community. As well as The Trevor Project, a US-based organisation which provides crisis intervention and suicide prevention services to LGBTQ young people.
Available at dickies.com
Palladium footwear are donating 10% of every pair of their ‘Love United’ boots sold to British HIV charity Terrence Higgins Trust.
Available at schuh.co.uk
This Pride month, Therabody are encouraging people to move together to celebrate the LGBTQ+ community.
They are proud partners with GLSEN, the leader in creating inclusive schools for LGBTQ+ youth. In addition to their ‘Move To Unite’ campaign they are showing their support with a special edition Theragun mini Pride skin. T
hey will also be donating up to $25,000 to help further their mission of ensuring all students have a safe place to learn.
Find out more at theragun.com
THE NORTH FACE
The North Face's rainbow-inspired collection directly support the LGBTQ+ community with 1 Euro from every piece sold going to groups who aim to further representation in the outdoors.
The groups that will receive financial support from the new launch will be the Berlin based Queer Climb, Italian sport association GAYSC and The Mark Scott Leadership For Life Award, partnered with the Outward Bound Trust in the UK.
Available at thenorthface.co.uk
Calvin Klein already working with some amazing non-profit organizations in support of LGBTQIA+ advocacy, equality and safety. This year, they are announcing a two-year partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people.
In addition, Calvin Klein are supporting ILGA World’s work as the global voice for the LGBTQIA+ rights for those who face discrimination on the grounds of sexual orientation, gender identity and expression, and/or sex characteristics.
The brand has also donated funds to the Transgender Legal Defence & Education Fund, alongside parent company PVH Corp. Earlier this year, Calvin Klein Australia announced a three-year partnership with BlaQ Aboriginal Corporation, an organisation that supports the Aboriginal and Torres Strait Islander LGBTQIA+ community.
Available at calvinklein.com
RIMOWA have selected three queer artists to share their perspective on how travel allows an exploration of queer sexuality. The outcome of this experiment is super diverse and the images in this campaign are extraordinary.
Boohoo have crafted their #STANDTOGETHER campaign for this years Pride, in support of the It Gets Better Project.
This capsule has been designed to empower, support and celebrate the LGBTQ+ community. Boohoo and BoohooMAN will donate 10% of the proceeds from this Pride collection to the It Gets Better Project.
Available at boohoo.com
Apple are supporting Pride organisations this year including, International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and GLSEN, a non-profit that works to ensure education is safe and affirming for all students.
Available at apple.com