“We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in very direct terms saying sex sells,” explained the photographer.
He added: “We weren’t covering people in oil—that’s actually their sweat, you know? We’ve really wanted to play with the principles around advertising, but it had to be authentic and it had to be real people. If it was simulated, it would have really lost the whole intention behind the shoot.”
“[The participants] were all excited about it, and wanted to do it—and to do it in the context of the Eckhaus Latta ad campaigns. It was actually pretty real,” he continued. “Of course, sometimes you have to stage small things, like putting hair on another side. But, other things are very hard to stage—with guys, for example, you have to be quick.” Would you buy the clothes? Let us know your thoughts on social media. More stories: Andrew Rannalls defends HBO’s Looking: ‘It wasn’t supposed to represent every gay man’ Buffy the Vampire Slayer’s David Boreanaz used to get completely naked on set – a lot