As the Daily Mail warns Team GB Olympic champions Chris Mears and Jack Laugher to "steady on" when hugging each other following an historic moment for British sport, we thought we'd delve into this disturbing new trend of men embracing in happy displays of emotion - #nohomo, obvously.
Chris, Jack and the rest of Team GB should clearly be following the lead of the Chinese team and their "manly" pat on the back. Let us just be thankful we have the Mail here to stop those pesky athletes turning Rio into a gender non-conforming Sodom and Gomorrah between medal ceremonies.
Let's take a look at what's been going in closer detail...The ultra-masculine world of football goal celebrations is breached by a man-on-man frenzy as Danish football players celebrate. Problematic.
Hug between tennis players Novak Djokovic from Serbia and Brazil's Marcelo Melo. If the world number one tennis player can hug a man, so can any other man, right? Wrong!
David Lee and Aaron Russell from the US Volleyball team chest bumping in celebration. Very #masc4masc.
Even the usually stony-faced Michael Phelps can't keep his hands off a man:Two Italian volleyball players hug it out after their match success. What is the world coming to? Answer: A better place where two men can hug, no questions asked. Simple, really. Words: Mark Richards and Bryan Bernal More stories: Olympic Judo player comes out after winning gold in Rio Daily Mail questions Chris Mears and Jack Laugher's masculinity after gold medal hug