Attitude – Europe’s biggest gay lifestyle brand– today formally announces the launch of the inaugural Attitude Pride Awards, supported by Delta Air Lines. The awards will honour members of the community who embody the spirit of Lesbian Gay Bisexual and Transgender Pride.
Due to be held on the eve of London Pride, Friday June 26 2015, at an exclusive, invitation-only event at the prestigious Grosvenor House, a JW Marriott hotel, the Attitude Pride Awards will benefit Pride in London with a donation from Attitude and further fundraising on the night.
A total of ten awards will be presented to real people, facing real challenges with strength and dignity and/or helping LGBT people in the community without fanfare or fame.
The winners and their stories will be celebrated in the biggest-ever issue of Attitude Magazine to mark its 21st
birthday which will be published two days before the event on Wednesday 24th
“We already hold an annual event celebrating the social, political, cultural figures who shape our readers worlds but the Attitude Pride Awards gives us the chance to celebrate people on the ground who are making a difference to lives of Lesbian, gay, bisexual and transgender people every day. We couldn’t be more excited," says Attitude Magazine editor, Matthew Todd.
“As one of our key values, Delta celebrates diversity among its people and customers around the world,” says Perry Cantarutti, Delta’s senior vice president for Europe, Middle East and Africa “We are proud to support the first ever Attitude Pride awards and wish the nominees the best of luck.”
Stephen Ward, Deputy Chair of Pride in London, added, "Pride in London is delighted to be part of the first Attitude Pride Awards. They will celebrate some of the everyday heroes who are making a vital difference to the lives of LGBT+ people and driving forward the agenda for equality and that's also our theme for this year's Pride in London on 27th June."
The Attitude Awards in association with Virgin Holidays celebrating sportsmen, musicians, entertainers, politicians plus key events from the past 12 months will also take place later in the year, and we will be announcing more about that event in a few weeks time.