To coincide with the brand's new Button Up Campaign, Ben Sherman have joined forces with Fresh Britain to create a trilogy of films documenting the notions of preparation, ritual and respect - three disciplines that every man needs in his life.
Below is the first in a series of films about people who live by these principles, and consider them a vital part of who they are and what they do. This first film focuses on George, a British Special Forces officer.
The "Button Up" campaign is going to be huge for Ben Sherman this autumn, so keep your eyes peeled out for it and remember... button up! Find out more at http://www.bensherman.com/