'Everyone is welcome in LA', declares new ad


If you're worried about going to the US under the tenure of President Trump, then don't fret - we have been promised that in Los Angeles, "everyone is welcome".

In a new campaign, Discover Los Angeles showcases the beauty of Los Angeles in the diversity of its residents. Those who appear in the advert include a same-sex couple kissing, Madonna’s choreographer Megan Lawson and dancer, Jo’Artis Ratti (Big Mijo), as well as Layla Shaikely, creator of the #mipsterz (Muslim hipsters) trend.

"Diversity and inclusivity have always been a part of what makes Los Angeles beautiful," according to Discover Los Angeles.

"Because we come from every corner of the globe, we warmly welcome everyone who visits."

The city welcomed over 47 million visitors in 2016. CEO of Discover Los Angeles, Ernest Wooden Jr., said that "We together have the opportunity right now to showcase the value travel has on humanity, despite the barriers which governments religions political beliefs and economics can seemingly build."

Wooden Jr. believes that tourism "fosters understanding between people and cultures", pointing out the importance of diversity as the "most defining feature" of Los Angeles.

"It's one of the special ingredients in our LA lifestyle recipe the people come here to experience."

Watch the video below: