Fashion brands Wood Wood and Champion have finally unveiled their Spring/Summer 2018 collection.
In an ongoing collaboration between the two brands, Danish streetwear brand Wood Wood and the iconic Champion have created a collection of neutral essentials exploring the concept of emotions within the world of sport.
Inspired by the brands' rich heritage, their latest collection is a celebration of pieces that have inspired athletes and active people on and off the field for almost 100 years, combined with the youthful flair and gritty determination of today’s youth culture.
The SS18 collection is built on authentic collegiate sportswear styles and products that Champion does best, with the brand's iconic reverse weave fabric and premium jersey.
There is also a range of classic sportswear staples including T-shirts, sweatshirts and hoodies, all re-created in an autumnal palette not usually associated with the Champion brand.
The muted colour scheme is an obvious injection of from Wood Wood, which helps to add a sophisticated and contemporary touch to the authentic sportswear featured in the collection.
Simple typography prints and graphic design related to the emotional experience of doing or watching sports are used throughout the collection with words that can be interpreted as feelings achieved through sports performances or as emotions and experiences in other aspects of life.
Following a pre-launch at W.W. stores in February, the entire collection is available now at Champion’s London Brewer Street store and online at www.championstore.com.