Two years after leaving Union J, George Shelley has unveiled his debut solo single - and it's a huge Pride anthem.
George, who came out publicly in 2016 after shooting to fame on The X Factor three years earlier, unveiled the track on Friday ahead of his scheduled performance at Pride in London tomorrow (July 7).
The 24-year-old's planned set in a packed Trafalgar Square will be the first opportunity fans get to hear the bouncy pop tune live, and George says he hopes it can help inspire people to love themselves - and each other.
"Kicking off summer with ‘Technicolour’ feels like a fresh start for me", he says.
"The song has me rebelling at the top of my lungs against everything I was afraid of in the past, and marks a new era for my music, music that has undeniably helped me through a challenging journey.
"I just want everyone to really feel the love and joy in the song, and find the happiness and pride in the lyrics."
Listen to George Shelley's 'Technicolour' below: