Bobby Abley is always one of the most talked about designers at London Fashion Week: Mens (LFW:M).
Whether he's collaborating with Disney (Ursula the Sea Witch sweaters FTW) or teaming up with Pokémon, he channels the power of pop culture like few others.
The Attitude fashion team pulled up in their Jaguar XJ to go backstage at Bobby’s Autumn/Winter '19 show at LFW:M and get an inside look at one of the London fashion calendar's biggest events - and meet a Pikachu or two along the way.
'90s kids will be transported back in time as Bobby's nostalgic collection gives you chance to choose your starter Pokémon with Bulbasaur, Charmander, Squirtle and Pikachu and Pokéball prints.
The ranges sees cowboy hats, chunky boots and backpacks were added to Bobby's streetwear, and there was still ample room for a Christina Aguilera reference as one model had ‘Dirrrty’ scrawled over his abs...