Words: Jamie Tabberer; picture: Channel 4
It's A Sin has become one of Channel 4's most successful shows ever since its launch last month, it has been announced.
According to the broadcaster, the series has already had 6.5 million views on All 4, making it the streaming service's biggest ever instant box set, third biggest series to date and most-binged new series ever.
Episode one has also become All 4’s most popular drama launch on record.
The show helped All 4 achieved its biggest ever month of streaming in January 2021 with almost double the number of views compared to the same month last year.
Meanwhile, during its debut week Channel 4’s It’s A Sin social content reached 4 million users across Facebook, You Tube, Twitter and Snapchat. The show’s hashtag #ItsASin was seen by over 83m people.
“A key driver of All 4 viewing”
Ian Katz, Chief Content Officer commented: “The extraordinary performance of It’s a Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful.
“It has also demonstrated how our strategy of box-setting shows on All 4 can bring a greater combined linear and digital audience to a show than a traditional release pattern. It's been a key driver of All 4 viewing in a month that has seen our digital viewing on our own platforms up by more than 90% compared to the same period last year.”
The show - about the onset of the HIV/AIDS crisis in 80s London - stars Years and Years frontman Olly Alexander and was written by Doctor Who icon Russell T Davies.