London's Southbank joined in on the Pride celebrations yesterday when the Thames Pulse art installation at the Sea Containers House was lit up in rainbow colours.
The installation, which launched last year, was created by artist Jason Bruges in collaboration with media, content and technology agency Wavemaker, Ogilvy UK and design hotel Mondrian London, all of which occupy the Sea Containers building.
Thames Pulse was created by Bruges to draw attention to the real-time health of the River Thames and decided to show support for London Pride last night (July 4) by changing its lights to rainbow colours.
The project supports Wavemaker's Pride initiative and the Pride Lights will run from sunset daily until Tuesday, July 10.
Anna Hickey, the Chief Operating Officer at Wavemaker, said: "The River Thames is the lifeblood of the city and by transforming our building into a striking, artistic visualisation representative of the Pride flag, we want to showcase that Wavemaker along with our neighbours Ogilvy UK and Mondrian London, are actively championing diversity in all forms and are proud supporters of Pride in London."
CEO of Ogilvy UK Michael Frohlich said: "At Ogilvy, we're incredibly fortunate to be based at the heart of London and on the doorstep of the city's vibrant culture - lighting up Sea Containers in partnership with Wavemaker and Mondrian is our symbol of support for the Pride community within our own networks, and the wider London community."