Max Emerson's regular shirtless Instagram antics have attracted him a rabid online following, but with a film, a book and a web series on the way, there's more to the social media stud than meets the eye.
The Florida-born star, who's made TV appearances on LGBT-friendly shows like Glee and The Real O'Neals, might appear perfectly preened on his Instagram feed, but when it comes to staying in shape, the 29-year-old believes a healthy balance is the key.
"There's not just one thing," Max admits when asked about his fitness regime in the January issue of Attitude – available to download and in shops now.
"Work out for an hour a day. Eat a salad once a day. Usually that should cover it." "If you work out a lot then you can eat all the carbs you want because you're burning it off. I think a lot of people have a very sedentary lifestyle, so I'm really lucky that in my job I'm constantly on the go, walking non-stop."
He adds: "I think it just comes down to your everyday habits. When you go to the gym don't screw around when you're there; actually sweat, push yourself.
"Set yourself goals and measure your progress if you can."