New makeover series helping trans and gender non-conforming people celebrate their identity is in the works

'Clothes Minded' will be produced by Canadian LGBTQ channel OUTtv and Vice Studios


Words: Steve Brown

A new makeover series that helps trans and gender non-conforming people find a unique look to express and celebrate their identity is in the works.

Vice Studios and Canadian LGBTQ channel OUTtv have joined forces to create a new makeover series dedicated to helping trans and gender non-conforming people express and celebrate their identity.

Clothes Minded will follow a young person who is facing a key event in the lives, including a job interview, wedding or prom, and they will receive help to represent who they are both authentically and emotionally.

OUTtv COO Philip Webb told the Hollywood Reporter: “It’s a one-on-one experience of someone who has requested the assistance with defining their own look.

“You literally become part of their journey.”

The show – which is set to hold casting calls across North America ahead of a 2020 debut – will help push visibility and acceptance for trans and gender non-conforming people.

Vice Studio Canada senior VP Vanessa Case added: “This makeover series will see someone at the end become comfortable in their own skin, as they truly feel the part they want to feel, and we will have family and friends better understand the process of what it's like to be in the LGBTQ+ space.

“The series is a story-driven, motivational and a beautiful factual series that's meant to entertain and inform, but not more be than that.”

The hosts of the new show have yet to be announced.