After sashaying out of last year’s RuPaul’s Drag Race in sixth place and with the Miss Congeniality title, Nina West has charmed her way into a string of endorsement deals — the latest being for hair care brand Pantene.
Nina popped up during the ad breaks of the latest episode of the current season of Drag Race - which airs on VH1 on Friday nights in the US - in a fierce 30-second commercial in which she straddles a tractor while donning drag eleganza.
Of course, this being a hair product commercial, Nina sports a big, blonde wig – made of human hair, apparently – which blows in the wind as she stages an impromptu photo shoot.
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I can finally share! I am a PANTENE QUEEN! I cant even begin to tell you the fun we had making these for you. And yes, I do know what having a good hair day can feel like! Thank you, Pantene! Now, who is driving this thing? @rupaulsdragrace @pantene #rupaulsdragrace #pantene #pantenenutrientblends #ninawest #whosdrivingthisthing
She took to Instagram after the spot aired to say: “I can finally share! I am a PANTENE QUEEN! I cant (sic) even begin to tell you the fun we had making these for you.
"And yes, I do know what having a good hair day can feel like! Thank you, Pantene! Now, who is driving this thing?"
The advert is the first of three to be aired, and will be shown on other Viacom channels including Logo, MTV and Comedy Central.
To hear more from Nina, check out her recent interview with Attitude, where she talks about Drag Race UK, why it’s good to show children the power of drag, and how she feels about relinquishing her Miss Congeniality title.
RuPaul's Drah Race season 12 continues this Friday 27 March on VH1 in the US and the following day on Netflix in the UK.