Oliver Proudlock's Serge DeNimes launch new 'No Noise' collection

Serge DeNimes has launched its brand new 'No Noise' capsule collection. The brand are typically known for their street urban aesthetic and strong branding apparel, but have decided to strip it all back for the 'No Noise' collection. With a softer, muted colour palette and strong emphasis on sharp co-ordinates, the collection features luxury woven jersey sweater, tee's, joggers and short sets alongside oversized bomber jackets in top quality navy wool. SD2 "I am extremely excited to launch the capsule collection 'No Noise'. As we move into our 5th year, I feel we are really maturing as a brand, this collection sits perfectly in line with this," says the brand's creator, Made in Chelsea star Oliver Proudlock. "The emphasis is on the cuts and materials, we want the products to do the talking. It feels like a real bench mark, and I am so proud that on the 1st June the brand will celebrate it's 5th year. And where better to celebrate than our pop up shop on Earldom Street in Seven Dials, which will be opening at the end of May for 8 weeks." Check out the collection below: SD6 SD1sd3 SD4 SD5 The collection is available now at sergedenimes.com.