Colombian footballer James Rodriguez has become the new face of Bronzini Black underwear - take a look at pictures from his photo shoot below.
The 23-year-old - who was one of the standout players at this summer's World Cup in Brazil - has worked on his own line, called J10.
Martin Nova, Vice President of Marketing for retail company Grupo Exito, told the newspaper El Tiempo
: "We chose James Rodriguez as Bronzini Black image as a man of style, self-confident and is always surprising."
If you like your footballers wearing very little then you'll probably like Cristiano Ronaldo's recent underwear campaign
, or perhaps even a look back at our series of World Cup Hotties