'Stranger Things' star Dacre Montgomery is the new face of Reserved

The actor joins Adwoa Aboah and Kate Moss for the high street retailer's latest campaign


This month the high street giant Reserved unveiled their highly anticipated men’s SS18 campaign with the rising star and Stranger Things star Dacre Montgomery as its’ headline act.

Following on from his appearance in the ‘I Love You Cindy’ campaign (the womenswear campiagn fetauring supermodel Cindy Crawford), 23-year-old Dacre now stars in his very own film showcasing their latest menswear collection.

With an extensive record of star studded fashion campaigns, this latest project, launched with the tag line #ReservedForDacre, is inspired by 1980s Americana and set in a quintessential white picket neighbourhood, taking a nostalgic look back to a bygone era.

In line with the womenswear collection, staring supermodel Cindy Crawford, the men’s campaign features clothing inspired by the 80s, including stonewashed double denim with plain plain tees and varsity jackets.


With a range of characteristic styles and fits ranging from casual suit tailoring to sportswear inspired sweatshirts this collection is a true homage to classic American menswear.

The Spring 2018 collection, shot by renowned film director, Gordon von Steiner and styled by Jay Massacret, is available to buy now in store and online at