Tennis star Novak Djokovic unveiled as new Lacoste player
Serbian tennis star Novak Djokovic has had a busy week: He's celebrated his 30th birthday (see our post celebrating that here) announced a new coaching partnership with tennis legend Andre Agassi, and revealed that he's teamed up with Lacoste as the brand's latest style ambassador.
For the next five years (and hopefully more, he told us at the press conference in Monte Carlo last week) the 12-time Grand Slam champion will be sporting the iconic green crocodile both on and off court.
Lacoste are known for their elegant, timeless style, and CEO Thierry Guibert said at the partnership's launch that they'll be infusing the brand's natural flare into Novak's outfits both on the ATP World Tour and during his downtime.
The former world number one said he believes he shares a lot of values with the classic French brand: fair-play, tenacity and elegance, as well as a similar life trajectory to founder and former tennis star Rene Lacoste, who both started practising at young age, by hitting a ball against a wall.
The campaign to accompany the announcement was unveiled at the Monte Carlo Country club where Novak trains, where kits for this summer's upcoming Grand Slams the French Open, Wimbledon and US Open were teased.
There was not time to spare, either: Novak has already stepped out in Lacoste as he practices for the French Open, which gets underway in Paris this weekend.
You can see more of the collection and buy at lacoste.com.