Three have teamed up with Attitude to turn their stores into pre-Pride parties across the UK.
This Saturday at Pride in London (6 July), pop into Three’s new Oxford Street flagship store between 10am and 2pm to get glittered for good - with RuPaul's Drag Race star Soju set to lead the party.
High-end festival glitter artists The Gypsy Shine will be on hand with free glitter faces for anyone who taps to make a contactless donation to The Attitude Magazine Foundation.
They’ll also be a Pride playlist, rainbow snacks and free bumbags and fans plus some drag special guests as you make your way to the parade.
This is the second year that Three have supported Attitude and The Attitude Magazine Foundation, having also sponsored Attitude's 300th issue and retrospective exhibition in 2018.
As well as the in-store activity, Three, the UK’s best network for data (and therefore, online romance) have created Nina West’s Guide to Digital Dating which is full of some good, and some quite questionable advice!
The activity will also run across Brighton, Glasgow and Manchester Pride too; just three of the 25 cities where Three will be rolling out 5G by the end of the year.
Sarah Kilmartin, Director of Marketing Experience at Three, said: “At Three we are proud to team up with Attitude and fly our rainbow colours to celebrate Pride – to help get people in the party spirit and have fun! We believe in supporting of our LGBT customers and staff every day – not just for Pride – to allow them to express who they are at all times.”
Three’s flagship is at 297 Oxford Street, London, W1C 2DY.