Toys R Us have previously divided their stores with gender-specific signsThe move comes following pressure from groups including Let Toys Be Toys, which campaigns for gender-neutral marketing in children's products. The group tweeted yesterday (November 23): "Great news. Two years after our meeting @toysrusuk has finally agreed to #lettoysbetoys & ditch the online label." In a statement on their website, they added: "We’d want to say a big Thank You to Toys R Us UK for bringing in the changes they have so far. "This shows a real effort being made to be more inclusive to all children and the results will no doubt make a lot of children and parents happy this Christmas."
The new layout being introduced in Toys R Us stores across the UKThe news comes just weeks after US retailer Mattel cast an adorable little boy in its new Barbie advert, in a move that was widely praised for helping to tackle gender stereotypes - click here to check it out. Let Toys Be Toys say that despite Toy R Us' progress some battles still remain; like ensuring that boys and girls are depicted playing with a variety of toys in the company's print catalogue. The group highlighted that there is still "nothing to reassure a car-loving girl, or a boy who would like a doll, that they can enjoy playing with these toys too". Let Toys Be Toys is also petitioning WHSmith to drop 'boys' and 'girls' toys labels in-stores and wants the Early Learning Centre to stop using pink and blue to separate toys. More stories: The Warwick Rowers helped this 'confused' teen realise he was gay Modern Family's Reid Ewing just came out in the most chilled way possible