A few years ago, Christian Larson and Andreas Palm were working together, travelling the world and making films. The two close friends were always on the road and ended up sharing a lot of hotel rooms. While doing so, they inevitably became intimately familiar with each other’s underwear. And what they saw... well, it disturbed them.
The duo set out on a mission to create the best underwear possible. To not just help men look better, but feel more confident. To provide understated style designed to fit with a look – high-quality, durable and supremely comfortable. Affordable luxury. Definitely no flaming skulls or animal patterns.
The results are some of the best-quality men’s underwear on the market today. Their signature yellow boxes are now popping up in all the right places. The Swedish prime minister is said to enjoy a pair of CDLP, while the pages of men’s style bibles like Esquire and GQ are championing them as a long overdue alternative to the outdated cotton boxer shorts best left back in the 80s.
CDLP’s briefs, boxers and long johns are crafted from Lyocell, an organic fibre derived from wood pulp. Unlike cotton, Lyocell is breathable and wicks moisture away from the body, while maintaining both shape and colour, and being much more environmentally friendly. In short, it is a far superior material than cotton for underwear, supplying the quality, comfort and durability which the designers were searching for.
Now, Christian and Andreas are spreading the CDLP word, setting out to tell a different kind of story about men’s underwear – one based on an ‘intellectual masculinity’ that doesn’t just rely on glistening hunks and rippling six-packs, but revels in a sophisticated aesthetic, effortless style and subtle sense of humour. This is serious underwear that doesn’t take itself too seriously.
“It’s an important part of starting your day. I really do think that our pants feel so damn good,” says Christian. “I just want to put on a great pair of pants in the morning, and feel more confident and great about myself.”