Exterior signage of the Target Store in Torrance, California, U.S., on Tuesday, August 20, 2013. Photographer: Patrick T. Fallon/Bloomberg
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US retailer Target launches gay pride T-shirt line

2014-06-06
Shoppers At Target Corp. Ahead Of Earnings ReportUS retailer Target has launched a range of T-shirts supporting LGBT Pride month - including several designs by popstar Gwen Stefani. Lesbian, Gay, Bisexual and Transgender Pride Month (LGBT Pride Month) is celebrated each June in the US to honour the 1969 Stonewall riots. The discount supermarket chain is selling the T-shirts exclusively online, and will donate up to $120,000 (£71,000) of the proceeds to a non-profit organisation that supports gay families. "Over the past year, we heard from our team members and guests that they'd like to see an assortment of Pride merchandise available at Target," a spokesperson for the chain told the Star Tribune, explaining the impetus for launching the special range. Yesterday (June 5), the retailer tweeted to inform customers that the Pride T-shirts are now available to buy. Target Target has over 1,900 stores across the US and Canada, and scores highly on the Human Rights Campaign's corporate equality index, which rates businesses according to their their workplace policies for LGBT employees. Check out their full range of Pride T-shirts here.