So Nicole Scherzinger is out, and naked men are in according to Muller.
The yogurt brand has used a chiseled model in its latest advert, which sees the hunk stripping off and posing naked for a sculptor.
While he shows off his muscles, the commercial cuts to a blonde model tasting the brand's latest flavor.
But when she realises it's fat-free she lets out a scream, and accidentally causes the model to drop the globe he's holding. Oh dear...
He chases after it naked and, well, if they're not going to use Scherzy, we're certainly happy with the alternative. Here's hoping he's still looking for his globe in the next one.
Watch the advert below: