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Liam Payne strips off for second Hugo Boss collection

Keep 'em coming, we say.

2020-05-13

After getting naked for his first Hugo Boss campaign - one which he famously described as "soft-core porn" - Liam Payne is back for round two (though with marginally more clothing this time around).

The former One Direction star, 26, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

With a fresh palette of black, white, navy, and red, the collection sees Hugo Boss' signature logo rebranded as 'HUGO93.LP', in a nod to 'Strip That Down' singer Payne's year of birth.

Check out some of the campaign highlights below:

 
 
 
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Streamlined shapes, bold colors, and new chevron motifs: presenting the second season of #HUGOxLiamPayne. Discover more at the link in our bio.

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Take it easy this summer. Explore casual, weekend-ready styles from new #HUGOxLiamPayne at the link in our bio.

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#HUGOxLiamPayne #FastForward 📸 @tomcraig

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