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Moot men's lingerie: How a metalworker went on to launch a luxury underwear brand

In partnership with Moot.

2020-04-30

Many men have a penchant for lingerie, but finding any designed specifically by men, for men, has long been difficult.

That all changed, however when 54-year-old metalworker, Jules Parker decided to take matters into his own hands with his luxury men's lingerie brand, Moot.

As a long-time lover of lingerie, Jules found himself frustrated with the scope of what was already on offer, with much of it designed for women's bodies or as a novelty item.

Wanting something that would stylishly and sexily celebrate manhood, he decided to make his own luxurious lace offerings to fit the male form.

Moot founder Jules Parker

As a long-time lover of lingerie, Jules found himself frustrated with the scope of what was already on offer, with much of it designed for women's bodies or as a novelty item.

Wanting something that would stylishly and sexily celebrate manhood, he decided to make his own luxurious lace offerings to fit the male form.

Following three and a half years of late nights which saw Jules collaborate with experts in couture to design, source and market his own beautiful products, Moot is now producing an empowering range of men's lingerie to every taste.

With delicate details craftered in lace and tantilisingly transparent fabrics, the collection comes in hues ranging from classic red and black to zesty yellows and oranges and bright greens and blues.

Moot can even provide lingerie lovers with bespoke sizes and options by request, for a personlised lingerie experience like no other.

Still shipping across the world in these challenging times, Jules is already busy working on his next collection - no doubt with a softer touch than was ever required as a metalworker...

mootlingerie.com