‘So much more than nail polish’: Harry Styles to sell beauty products under new company

Words: Jamie Tabberer; pictures: Dazed

Harry Styles has revealed he is starting his own company, Pleasing.

The ‘Watermelon Sugar’ singer confirmed the project in a new cover feature with Dazed, which dropped today.

According to the interview, one of the products called The Pleasing Pen is ‘a dual-ended eye and lip serum infused with okra, marshmallow and lingonberry, a delicious-sounding concoction that I’m told helps with tired eyes.’

“So much more than nail polish”

Speaking about the genesis of the company, Harry said it was originally about nail polish and “me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”

On the company being kind to the environment and having a low carbon footprint, the One Direction icon said: “We also totally understand that we are putting more product into the world, so if we’re gonna do that, then we have to do it the right way.”

The 27-year-old added: “I also think that what this can become is so much more than just products you can buy. I think it’s about giving, and giving back. I am blessed to have fans who are so supportive of me, who believe in freedom and who have created this safe space for each other.”

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