South African men get naked to raise environmental awareness

A South African non-profit group have launched one of their most successful campaigns which features some very hunky men getting naked to raise environmental awareness.

According to Instinct magazine, Greenpop’s appropriately titled ‘Got Wood?’ campaign hopes to educate people about the effects of global deforestation and they want you to a plant a tree.

But let’s be honest, what better way to raise awareness than by showing off a group of naked men?   And the campaign doesn’t disappoint! 

Well, they’ve certainly inspired us!

The organisation hopes to raise enough money to plant 1,000 new trees. To find out more, visit givengain.com.

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