Advertorial: All day sunshine in Swedish Lapland

It’s the height of summer in the land of the midnight sun and the arctic landscape transforms to a beautiful summer paradise awashed with sunshine, and with so much daylight, not to mention incredible summer weather, this really is the time to get out there, explore and experience what this less-visited and magical part of Sweden has to offer. Not to mention that Sweden is one of the most LGBT-progressive countries in the world, celebrating five years of full gay marriage this year – and even in its provinces, there is a friendly, live and let live attitude. It really is the perfect getaway from the gay city life. So whether you’re with a group of friends off on an adventure, or loved-up and ready to propose, or celebrating your honeymoon, or even a modern family looking for somewhere really unique, take it from us, you’re going to fall in love with Swedish Lapland. Swedish Lapland is a getaway that will move your mind. You can escape the rat race and join our Arctic life all year round, with each season providing something different.

The Great Outdoors:

You may perceive Swedish Lapland to be something straight out of a scene from Frozen. Fair enough, because in the winter, it is a magical icy wonderland, but in the summer it couldn’t be more different. Picture the setting, beautiful Swedish countryside, glowing landscapes and home to some incredible outdoor activities. Whatever your flavour – pick from sea kayaking, hiking, camping, canoeing, rafting or fishing, we have it all. Jopikgården on the Lulea Archipelago is a breathtaking base to explore and get stuck in.

The Treehotel is a magnificent and once-(maybe twice)-in-a-lifetime experience. You’ve probably seen it on countless Pinterest boards, bucket lists and glossy travel magazines. Set in a pristine forest, in the charming village of Harads, luxury pods appear in the trees like something from a movie – each with its own distinct design that we guarantee will make you gasp out loud. It is just one of those things you have to see to believe. They have also recently opened the Dragonfly, the world’s largest treehouse, serving up locally produced format food. Whilst it’s still like going back into mum’s house and enjoying a home-cooked meal after playing in the tree-house all day, there is something unworldly about it.

A summer BBQ, but not as you know it:

Swedish Lapland is a foodie’s paradise – with locally sourced and prepared culinary delights that will surprise even the most gourmet’d city-slicker. Fresh arctic char, reindeer, elk, bleak roe caviar and cloudberries will whet your appetite just to start. And since the days of the Vikings, the Swedes have been known to be well-travelled, so you’ll see some tasty global influences creeping in with food artistry that could challenge London.

Further information:

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