‘Attitude’ has more digital readers than ‘GQ’, ‘Esquire’ and ‘Men’s Health’
By difepape
Attitude
has posted a new ABC figure for its digital version of the magazine, recording 13,373 for the sales period ending June 2014. This is a growth of 34% from the previous sales period and the largest in the Men’s Lifestyle Magazine category.
ABC – or the Audit Bureau of Circulation – is an independent verifier of magazine circulations for print, digital and online. ABC figures are used within the highly competitive media industry to value and gauge performance of publications and websites.
Attitude’s second digital audited figure finds the magazine selling more copies than global brands GQ, Esquire and Men’s Health and only 180 copies behind the number one men’s digital magazine, BBC Top Gear.
Mike Buckley, Attitude‘s Managing Director, said of the result: “Once again Attitude has shown itself to be a major player in the Men’s Magazine marketplace, recording spectacular growth for its award-winning digital version and securing second place in the category.
“Where other publishers and big magazine brands are struggling to grow circulation, readership and website visits we continue to move the Attitude brand into the mainstream of the men’s lifestyle category. We now offer advertisers and media buyers targeting men platforms of print, digital, online and events worthy of their consideration.”