It’s about an appetite for life that’s insatiable. It’s a mantra for those living faster than the world surrounding them. It’s about impulse, about living in the moment. It’s a life lived without caring about what others are thinking, because you are doing.
The night you were staying in, but ended up going out. And had the time of your life. Met the love of your life. For now. And learned the difference between a good bar and a great cocktail. And only thought better of it the day after. Because sometimes the best laid plans are no laid plans.
This is #FASTLOVE.
This is about the here and now. The push and pull, the give and take. Remember when you fell and it didn’t hurt? No sense, no feeling they said. Now there’s no sense in doing anything without feeling.
Welcome to Attitude meets Jaguar.
No ordinary partnership, no ordinary brands. Doing great things together, a whole season of content to come in print and online.
We all get attitude, we all got attitude. Born this way. It’s in the DNA.
Jaguars too. Iconic performance cars, shaped by humans not machines, driven by desire. And driven by those who know. For the love of it, for the thrill of the chase. For the grace and the pace.
Always wanted one.
But now, no longer a country for old men. A new generation, for our generation. Feel that thump in the chest, that tug in the pit of the stomach? That’s #FASTLOVE defined. See it, want it, have it. You know that feeling. It’s no longer if you will, but when you will.
There. We said you’d be surprised. Perhaps Jaguar is not what you think. Pushing boundaries: the SUV that’s also a performance vehicle, the saloon that’s a sports car or, coming soon, confronting the future with an all-electric powertrain. Choose as you will. What matters, really matters, is that all Jaguars press your buttons.
A Jaguar, you see, is born, not made. Which makes it an attitudinal choice. There’s fire in the belly, heart and soul. And you can’t fake that. It’s why you connect emotionally, why you react to form as well as function. It’s not just about what you do, but about doing it better and doing it now.
So if you look rather than just see, listen rather than just hear, and react to how you feel, then you care. And you care enough to choose with confidence and without compromise.
Try a little #FASTLOVE. Embrace the moment, embrace the madness, live life for today, not come-what-may.
Explore the range and book a test drive at jaguar.co.uk
