Attitude Under New Ownership

Stream Publishing is delighted to announce the acquisition of Attitude Media and, with it, Attitude magazine and all rights to the Attitude brand.

Attitude, the UK’s best-selling gay title, first published in 1994, has – over time – come to define an entire publishing sector with its wit, drive and intelligence.

It has held those in power to account on matters of equality, supported all manner of campaigns and charities across the LGBT community and continuously scooped all-comers with exclusive cover interviews as varied as David Beckham, Madonna and Take That, as well as, most recently, Prince William, the Duke of Cambridge.

Stream Publishing’s award-winning contract publishing portfolio includes titles produced for blue-chip clients CityJet, Cunard, Flybe, Hertz, Liberty, McColl’s Retail Group, P&O Cruises, SPAR and Vauxhall‎, as well as the wholly-owned Winq, the luxury lifestyle magazine for gay men.

Says Stream Publishing’s Managing Director, Darren Styles, Attitude’s first gay owner:

“This is exciting news on multiple levels. Attitude is a high profile brand that – for 22 years now – has celebrated the best of the gay community while highlighting any number of issues that go to the heart of this nation’s need to embrace inclusivity and diversity with love and tolerance.

“It’s an extraordinary magazine with a global reach and an A-list contacts book, boasts a market-leading digital product and a significant footprint online and across social media.

“By bringing Attitude into the Stream family, it can enjoy the support of a larger publisher with greater resources, but – given our entrepreneurial nature – continue to enjoy the freedom and independence a title with maverick tendencies sometimes needs.

“We’ll share our plans for Attitude over the coming weeks and months, but in the meantime look forward to meeting friends old and new at the fifth annual Attitude Awards, in association with Virgin Holidays and to benefit the Elton John AIDS Foundation, at 8 Northumberland Avenue, London, on Monday 10^th October.”

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