Bravissimo to hold first bra-fitting event for trans people

Lingerie and underwear retailer Bravissimo has announced plans to hold its first-ever bra-fitting event tailored to trans and non-binary people.

The free event is set to takes place at the brand’s Oxford Circus store on June 15, with the aim of providing people with with a ‘safe space’ to get a bra fitting, Cosmopolitan reports.

“We’re a fully inclusive brand at Bravissimo and want to give all our customers the confidence to say ‘I’m being the me I want to be’, a spokesperson for the company said.

“Our wonderful team at our flagship store in Oxford Circus have a loyal customer base and when we realised the demand to hold a more private and intimate fitting evening for our transgender and non-binary customers, we were thrilled to be able to host such an event.

“We’re already receiving requests to host the event in further Bravissimo stores – watch this space!”

Bravissimo caters to larger women, in cup sizes D and above. Those who are interested in attending the event are being asked to contact the store for more information.

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