Coca-Cola air first Super Bowl ad to feature gay parents
By Sam Rigby
Coca-Cola aired the first Super Bowl commercial featuring gay parents last night (February 2).
The advert, titled It’s Beautiful, showed different scenes of American life, while ‘America The Beautiful’ played in the background.
One of the scenes included featured a gay couple with their daughter, which GLAAD has praised for showing “the whole world how beautiful LGBT families are”.
The company has come under fire recently for sponsoring the Sochi Olympics.
Coca-Cola also faced criticism after a social marketing effort in South Africa, when customers could not personalise their cans with the word ‘gay’.
“Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it’s time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are,” said GLAAD President and CEO Sarah Kate Ellis.
Watch Coca-Cola’s Super Bowl advert below:
[youtube height=”315″ width=”560″]http://www.youtube.com/watch?v=443Vy3I0gJs[/youtube]