Ditch The Label team up with BooHoo.com to launch pro-LGBT campaign: WATCH
By Will Stroude
Anti-bullying organisation Ditch The Label has teamed up with fashion retailer BooHoo.com to create a heart-warming campaign challenging what is “normal.” The video aims to smash norms and stereotypes by showcasing the beauty of love, regardless of gender or race.
After the Brexit vote reportedly saw a 147% increase in homophobic crime, and President-elect Trump’s victory casts doubt over the future of LGBT rights in America, Ditch The Label are pushing an unapologetic celebration of personal identity, just in time for National Anti-bullying week (November 14 – 18).
100% of profits generated by their adjoining clothing line will fund anti-bullying support.
Watch the campaign video below:
Words by – Olivia Traverso-Madden