New Tiffany ad features gay couple for first time ever
By Will Stroude
Tiffany has featured a same-sex couple in its promotional material for the first time in its 178-year history.
As part of a new campaign for engagement rings, the luxury jewellers has featured a real same-sex couple from New York.
Alongside the image, the text reads: “Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?”
Tiffany spokeswoman Linda Buckley said the campaign is part of a “modern approach to love and romance.”
“Nowadays, the road to marriage is no longer linear and true love can happen more than once with love stories coming in a variety of forms,” Buckley told USA Today.
“The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”
Meanwhile, men’s grooming brand Lynx also ushered in a new era of inclusive advertising recently, with a new television advert that featured a gay kiss for the first time – click here to watch it.
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