Picture Special: #Pants2HIV charity campaign

A new charity campaign is encouraging men to pose in their pants in an effort to raise money for HIV/AIDS research.

Gay men’s sexual health charity GMFA have started the #Pants2HIV campaign, which aims to raise money for HIV prevention and sexual health campaigns, as well as their bi-monthly magazine, FS.

“If we’re going to be able to have honest discussions about what it means to live with HIV then we’ve got to get beyond the point where nobody is willing to talk about it,” said GMFA’s Chief Executive, Matthew Hodson.

“If we want gay men of all ages and backgrounds to think about HIV as an issue that affects them, and to seek out information about how to prevent transmission, then we need to get people talking about HIV,” he added.

To take part all you have to do is pose in your pants, make a donation and then nominate two of your friends to do the same.

Check out some of the best entrants to the campaign so far below — including Attitude contributor Charlie Condou:

I’m saying #Pants2HIV by donating £5 to @GMFA_UK pic.twitter.com/W5oC8Cbs2I

— James Lain (@JamesLainXXX) October 13, 2014

I’m saying #Pants2HIV by donating £5 to @GMFA_UK. I nominate all my Twitter followers to do the same! 🙂 DO IT! pic.twitter.com/E9ZCQFwYF5

— The Cowlicker (@TheCowlicker) October 13, 2014

We, the @NextFallLND cast are saying #Pants2HIV by donating to @GMFA_UK. Your turn @AsYouLikeItLDN cast pic.twitter.com/PgcDnGmFaq — Charlie Condou (@Charliecondou) October 11, 2014

I’m saying #Pants2HIV by donating £5 to @GMFA_UK. Please donate, boys! [I nominate @BraYSoSirius] pic.twitter.com/vAgKFG7ebn

— stuart tyrell ✿ (@stuartkp) October 14, 2014

To donate to the campaign text “GMFA14 £5” to 70070, or visit the official website here.