Victoria Beckham to open London fashion store
By Sam Rigby
Victoria Beckham has announced plans to open her first fashion store.
Posh Spice’s first standalone retail outlet will open on London’s Dover Street this autumn.
The store will be situated at number 36 – the location currently occupied by sporting brand Orvis, which is opposite fashion haven Dover Street Market.
Speaking about her first store opening, Vicky B said: “I think the time is now because I know my customer. It will be the first time that the people will really be able to see the brand through my eyes.”
She has enlisted the help of architect Farshid Moussavi to design the store’s interiors. His previous work includes London’s Olympic Park.
Beckham hopes to “drill a massive hole through the middle” of the building to connect the store’s three floors.
“[Moussavi] is a woman who loves fashion as well,” Beckham told WWD. “She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.”
The store will include all of VB’s collections, including denim, optical, accessories and more.