Israel AIDS Task Force debuts racy new campaign

The Israel AIDS Task Force has revealed a new photographic campaign around HIV prevention and stigma for Pride Month, titled ‘It’s Best To Know.’

With a slew of very attractive volunteer models baring almost all, the shoot is based around a ‘tree of knowledge’ theme – reflecting the fact that knowledge is power in both HIV prevention, and the fight against HIV stigma.

The leading image shows Israeli Arab model Amir and transgender actresses and model Eden as Adam and Eve.

“Pride Month is a great opportunity for us to spread our message – a simple test and safe sex can save lives. At the same time we must fight discrimination against [those who are] HIV positive,” said Adir Yanko, Prevention and Advocacy Coordinator at the Israel AIDS Task Force.

The campaign has already stirred up some controversy, with one of the pictures copping a ban from both Facebook and Instagram (we’ll leave you to guess which one – it’s one of the, ahem, ‘cheekier’ shots). Take a look at the rest of the images below:

PHOTOS BY Eli Bohbot, Ido Tadmor, Amira Buzaglo, Tal Kalai.

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