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6 April 2020

These fashion brands are helping to make a difference during the coronavirus pandemic

Here are the pledges made by some of the world's leading designers.

By Sacha Dance

Fashion is a reflection of the world around us, and many designers use their clothing creations to make political statements, champion diversity and help support charitable causes.

It’s no suprise then, that in the current global crisis many fashion brands are thinking about what they can do to support those in need through the coronavirus pandemic.

Here are a few brands and designers that are focusing on how they can support others in this crucial time. 

Giorgio Armani

The Italian brand has halted all Italian production, and temporarily switched to making single use medial overalls to help fight the spread.

Founder, Giorgio Armani also released a statement, saying he wanted to make a concreate contribution to fighting COVID-19.

Gucci

 
 
 
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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

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High fashion brand Gucci have donated €2 million to fight against the coronavirus outbreak.

British Fashion Council (BFC)

The British Fashion Council have launched a new intiative to support designers.

Burberry

Iconic British brand Burberry are using their supply chains to make 100,000 surgical masks for the UK’s National Health Service.

Ralph Lauren

 
 
 
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Now more than ever, supporting each other in this time of need has become our mission. As we face this global challenge together, the Ralph Lauren Corporate Foundation is committing $10 million to help our teams and communities around the world. These funds will: Provide financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues facing special circumstances like medical, eldercare or childcare needs; Contribute to the World Health Organization COVID-19 Solidarity Response Fund, a global effort supporting countries to prevent, detect, and respond to the pandemic; Build on our 20-year commitment to cancer care through our Pink Pony Fund by supporting our long-standing network of international cancer institutions that are caring for people with cancer who are especially vulnerable at this time; and Commit an inaugural gift to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 relief to support the American fashion community impacted by the pandemic. As we face this challenge as a global community, our hope is to continue to be the beacon of optimism and unity that Ralph Lauren and our brands have always been to the world.

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The Ralph Lauren Corporate Foundation is comitting $10 million to help their teams and communities around the world.

Michael Kors

 
 
 
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American fashion brand Michel Kors is donating £1.6 million for hospitals, health centres and charities in New York.

Jockey

American fashion brand Jockey are donating critical PPE to help the people on the front line in hospitals on a national level.

Bulgari

Proud Italian brand Bulgari have announced that they have transformed their fragrance production into a stream of free handsanitisers accessible to the Italian public services.

As well as the fashion brands mentioned here, beauty brands Coty, LVMH, L’Oréal, Estee Lauder and MAC are also doing a substantial amount to help support the health and well being of people across the globe during the pandemic.

Some are producing hand santiser instead of their usual perfumes, and others are raising and donating money for the cause. 

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